What’s a CTA? Sounds fancy.

CTA stands for Call to Action—basically, it's a helpful nudge that tells your viewer what to do next. In Spokenote world, that could be the text you put next to your QR code (“Scan me for a surprise!”), or a shiny button below your video like “Shop Now,” “Visit Website,” or “High Five Me Virtually.” These buttons are available to platform users and make your video way more clickable (and way more fun).